THE VALUE OF LOCAL SEO
Local SEO Is About Bringing
Customers Through Your Doors
Local SEO serves to promote your business’ visibility on location-based searches. It is merely a variation of your run-of-the-mill SEO, and is aimed at making sure your business gets found online by people searching for it at that locality.
These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
Why Is It Important?
Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
Getting Quality Backlinks
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