What is Reputation Management?

Reputation management is the effort to influence what and how people think of a brand or person.

Character is who you are. Reputation is who other people think you are. For all the effort and attention that we give to character, it’s reputation that really matters, especially in the business world. And that is why online reputation management companies exist.

Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, rep management, brand perception.

Whatever you call it, the goal is to shape public perception about a person or business, though you may be surprised to learn just how little control brands and individuals actually have over their reputations.

Talk to a reputation specialist

What reputation management really is

Here is our definition of reputation management:

Reputation management is the effort to influence what and how people think of a brand or person.

Definitions can only take you so far. In this section, we’ll build out this nascent definition of reputation management by explaining seven critical aspects:

Reputation management happens mostly online

A vast amount of communication happens online. We meet friends, we solve disagreements, we hear about businesses, we read the news, and we spend our leisure time. It’s inevitable, therefore, that reputation management happens mostly in the online space; in fact, the terms reputation management and online reputation management are now virtually synonymous.

So reputation management happens online because that’s where the majority of our communication happens. Since people choose to interact on online platforms, reputation management companies use social media and SEO tactics to achieve their goals.

Reputation management empowers your sales and marketing

Reputation management lives within the wide world of sales and marketing, and though it can be described as a “tactic,” it’s hardly negligible. In reality, reputation management lives at the heart of sales and marketing. Why? Because what people think of a brand influences everything about that brand.

With a good reputation management plan, you can clear the way for positive messages to have the maximum effect. When people already believe in your company’s mission your content will reach more of its readers.

Reputation Defender Plans

Review our packages below, if you need a bespoke package or unsure of what you are getting for your money, please speak to one of our reputation management specialist, we love to hear from you…

Pro

For your website

^£799_/mo

SELECT PLAN

Pro Includes

Some great features:

Competitive Research
Reputation Strategy
Reporting
Content Planning
Brand Monitoring
Review Management
On-Page Analysis
Level 1 SEO Link Building ?
Int’l Reputation Mgmt. ?

Premium

Preferred by professionals

^£1250_/mo

SELECT PLAN

Premium Includes

Some great features:

Competitive Research
Reputation Strategy
Meetings
Reporting
Content Planning
Content Development
Brand Monitoring
Review Management
On-Page Analysis
Level 2 SEO Link Building
Int’l Reputation Mgmt.

Enterprise

Used by teams

^£1590_/mo

SELECT PLAN

Enterprise Includes

Some great features:

Competitive Research
Reputation Strategy
Meetings
Reporting
Content Planning
Content Development
Content Promotion
Brand Monitoring
Review Management
On-Page Analysis
Level 3 SEO Link Building
Int’l Reputation Mgmt.
Custom In-House Guide
Custom Campaign

What Our Clients Say

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using, making it look like readable English.

- Francis Reese Melbourne, VIC

Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose.

- Sonia Stephens Toronto, Canada

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

- Larry Hayes San Jose, CA

Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing.

- Lula Patton Houston, TX

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate which looks great.

- Marshall Banks New Your City, NY

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure.

- Pete Hugh Kansas City, MO