seoloungeWhat is Reputation Management?
Reputation management is the effort to influence what and how people think of a brand or person.
Character is who you are. Reputation is who other people think you are. For all the effort and attention that we give to character, it’s reputation that really matters, especially in the business world. And that is why online reputation management companies exist.
Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, rep management, brand perception.
Whatever you call it, the goal is to shape public perception about a person or business, though you may be surprised to learn just how little control brands and individuals actually have over their reputations.
What reputation management really is
Here is our definition of reputation management:
Reputation management is the effort to influence what and how people think of a brand or person.
Definitions can only take you so far. In this section, we’ll build out this nascent definition of reputation management by explaining seven critical aspects:
Reputation management happens mostly online
So reputation management happens online because that’s where the majority of our communication happens. Since people choose to interact on online platforms, reputation management companies use social media and SEO tactics to achieve their goals.
Reputation management empowers your sales and marketing
With a good reputation management plan, you can clear the way for positive messages to have the maximum effect. When people already believe in your company’s mission your content will reach more of its readers.
Reputation Defender Plans
Review our packages below, if you need a bespoke package or unsure of what you are getting for your money, please speak to one of our reputation management specialist, we love to hear from you…
Pro
For your website
£799/mo
Pro Includes
Some great features:
- Competitive Research
- Reputation Strategy
- Reporting
- Content Planning
- Brand Monitoring
- Review Management
- On-Page Analysis
- Level 1 SEO Link Building ?
- Int’l Reputation Mgmt. ?
Premium
Preferred by professionals
£1250/mo
Premium Includes
Some great features:
- Competitive Research
- Reputation Strategy
- Meetings
- Reporting
- Content Planning
- Content Development
- Brand Monitoring
- Review Management
- On-Page Analysis
- Level 2 SEO Link Building
- Int’l Reputation Mgmt.
Enterprise
Used by teams
£1590/mo
Enterprise Includes
Some great features:
- Competitive Research
- Reputation Strategy
- Meetings
- Reporting
- Content Planning
- Content Development
- Content Promotion
- Brand Monitoring
- Review Management
- On-Page Analysis
- Level 3 SEO Link Building
- Int’l Reputation Mgmt.
- Custom In-House Guide
- Custom Campaign
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